Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not what you have.
These pages should be used to describe the majority of your business and will make up the majority of your site.
I’m here looking for an answer – your services should give me that answer. Focus on facts. Tell me what I'll receive from you and what I’ll be able to do once I have it. Empower me to make a confident decision.
Make me certain that you’re here to help me. Tell me you understand my situation by describing it to me; ask if your services are what I’m looking for. I want to know you empathise with me and can do everything I need.
"Keep testimonials short, concise, relevant and always attributable to someone."
- John Van Doe
Reassure me of what I’ll get from you, and tell me to get in touch.
012 3453 7895
What else is related to this service that may be useful to me? Which of your services compliment this one and may give me the confidence to get in touch? Highlight how your services link together to provide me with an impression of how comprehensive and professional your business is.
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Pennsylvanians For Human Life - Non Profit | Help Center | Wilkes Barre, PA